You’ve heard the spiel before. In-house design departments wield the knowledge, the flexibility, and the speed that brands need in a digitally disrupted landscape. Social demands immediacy. Consumers want relationships with brands, and can smell half-baked messaging miles away. What’s it like behind the buzz? We sat down with key creatives at four in-house teams to discuss their jobs, and how […]
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A few hours past midnight on January 21, 1993, The Japanese Paper Place (JPP) in Toronto went up in flames. Owned by Nancy Jacobi, the JPP is a leading retailer and importer of high-quality handmade Japanese papers, and if it were not for the generosity of its customers and friends in the creative community, its […]
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Citrusy freshness is the key ingredient for Lg2boutique’s new packaging work for Farnham Ale & Lager. The Quebec brewery’s new SKA malted beverage premiered earlier this summer as a seasonal release, but will now be available all year long. “We combined different design elements that play on the freshness and clean-cut taste of lemon: short […]
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