Bite Beauty is facing a huge challenge in 2016. The successful Toronto-based lipstick company recently released a new product line called Amuse Bouche. But this isn’t a mere brand extension—after developing a new formulation process using natural edible ingredients, Bite ditched its beloved core line and replaced it entirely. To help position Amuse Bouche properly, […]

Cory Ripley approaches his work the same way he approaches his life: finding perspective and putting everything in its right place In high school, Cory Ripley got to choose between two awards. He was voted Class Clown and Class Picasso but could only take the nod for one. “I was like, ‘Hmm, Class Picasso might […]

Whether it’s crafty labels for the best local brews, cultural and community-driven projects in Guelph, Ontario, or promotions for her favourite brands and bands, Cai Sepulis likes what she likes. Over a couple of cold ones at Guelph-based Royal City Brewing Co., one of her loyal clients, the designer/illustrator shares how she crafted her perfect […]