TORONTO—Shandiz Natural Foods of Toronto commissioned BrainStorm Group to rebrand its Taste of Nature bars. Impressed with previous work BrainStorm had done in the natural food category, including Green’s Plus and New Roots Herbal, Shandiz wanted the local agency to help its bars stand out from its crowded category. New packaging emphasizes natural ingredients […]
View PostTORONTO—Astral Media Outdoor recently introduced the first biodegradable outdoor vinyl in Canada. Bioflex performs like traditional vinyl. It can be welded, installed and stretched and then reused. According to the manufacturer, once in the ground, the vinyl disintegrates within five years, leaving no hazardous by-product in the soil. Contact: www.astralmedia.com vibromasseur acheter
View PostTORONTO—The quest for feasible non-tree fibre sources for paper should reach another milestone later this month. Markets Initiative, the Vancouver-based environmental group working with publishers to save ancient forests through responsible paper-purchasing programs, says it will soon trumpet the first magazine to be printed on paper made partly from wheat waste. Markets Initiative executive director […]
View Post
The subtle new look was created to "remind consumers that domestic beer can give them all the distinct taste and premium imagery that caused many consumers to add imports to their portfolio," said yesterday’s press release. Moosehead’s old logo "Keeping in mind the Moosehead tradition, we kept the distinctive green bottle and of course the […]
View Post
VANCOUVER—The Vancouver office of DDB Canada’s Karacters Design Group has redesigned the juice packaging for Sun-Rype. In addition to a large-scale print and television campaign for Sun-Rype’s fruit juices, its new re-sealable bottle has been custom designed to make it easier to pour, hold and store. "We are really excited about our new advertising campaign. […]
View Post