Shikatani Lacroix Design, a leader in shaping brand strategies and engagement through design, has worked with well-known clients such as PepsiCo, Tim Hortons and Adidas. More recently the firm has turned the lens on itself and updated its own branding. The re-branding follows the announcement that Shikatani Lacroix Design merged with their sister company, SLDNXT. […]
View Post rebrand, rebranding, Shikatani Lacroix, SLD, SLDNXT
The Montreal Children’s Hospital Foundation has a brand new logo, intended to better symbolize the hospital’s core mission to heal children, and ease their suffering. The logo represents the figure of a child and consists of two bandages: one to symbolize the hospital’s core mission to heal children and the other to represent the love […]
View Post Montreal Children's Hospital, Montreal Children's Hospital Foundation, rebrand, rebranding
Bell Media has revealed the new Crave branding Previously CraveTV, Crave is now presenting itself as the one-stop-shop for all entertainment, including HBO, SHOWTIME, Hollywood movies, TV series, and Crave originals. The updated branding is the word Crave in all-caps and in a light blue color instead of the previous orange and black. Jon Arklay, […]
View Post Bell Media, crave, cravetv, HBO Canada, rebrand, rebranding, the Movie Network
Last month, Montreal-based architectural firm Rubin & Rotman Architects announced its new name, its new address and the beginning of a new era for the firm, now known as FIGURR Architects Collective. The new name combines the key architectural term, “figure,” with the partners’ initials. When the firm completes the move to its new home […]
View Post Figurr, rebrand, rebranding, Rubin & Rotman Architects
Canada’s rowing league, Rowing Canada Aviron (RCA), has launched a new branding campaign which will be in full effect by 2021. RCA has stated that their new brand was created because “We want to welcome more people into our sport, maintain our presence on the world stage and ensure the entire Canadian rowing community feels […]
View Post rebrand, rebranding, rowing Canada, Rowing Canada Aviron