Efficiency Canada has announced their new logo and branding. As a leading voice in the national energy efficiency movement they needed a new face to match their growing national presence. Updated colors and a simpler logo now represent Efficiency Canada. The old logo sported green, orange and blue swipes above the word mark, with the […]
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The Montreal Alouettes released their new logo in February, at an event held at the Société des arts technologiques where fans, staff members and players were gathered. The new logo is more than just a face lift for the team, according to Alouettes President and CEO Patrick Boivin: “Taking this step goes well beyond a […]
View Post Canadian Football, Canadian Football League, CFL, Montreal, Montreal Alouettes, rebrand, rebranding
Aer Lingus, one of Ireland’s leading airlines, has announced its first new branding in almost 25 years. The update aspires to give the brand a fresher and more modern identity while it expands into the North Atlantic market. Beginning in 1936, Aer Lingus has been the flag-carrier airline of Ireland. It boasts over 12 million […]
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An iconic beer is getting a makeover. Molson, founded in Montreal in 1786, has recently unveiled a new visual design that tries to combine some of the best elements of this esteemed brand’s past, while managing to still look modern at the same time. BrandOpus, the marketing company that helped design and launch the new […]
View Post molson, molson canada, rebrand, rebranding
Couche-Tard, convenience retailer, has announced that it is combining several of its stores into a new “Circle K” brand as of 2019. The new, inclusive Circle K brand will absorb Kangaroo Express, the existing Circle K, Mac’s and Statoil stores. By the end of 2018, all Western Canadian Mac’s locations would have been rebranded as […]
View Post circle K, Couche-Tard, Kangaroo Express, mac's, rebrand, rebranding, Statoil, The Pantry