WestJet, Canada’s 2nd largest airline, has recently unveiled its new logo. As a leader in the North American airline industry, this is actually the second re-branding WestJet has undergone in the last couple of years. Its first was in 2016 when WestJet celebrated its 20th anniversary by redesigning its logo, replacing its original icon with […]
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Lift & Co., formerly known as Lift, has re-branded itself to cater for the upcoming legalization of cannabis and on a grander scale, welcome the community of recreational cannabis users. The first major change for their brand is the addition of “& Co.” which is tactful incorporated into its new logo as a way to […]
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Rugby Canada is pleased and proud to announce the new logo for Canada’s national rugby union, designed by Hulse and Durrell. As the national governing body for the sport, Rugby Canada started in 1974 as a branch of the Canadian Rugby Football Union (now Football Canada) to replace the former Rugby Union of Canada formed […]
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Ecampus Ontario is funded by the government of Ontario and has recently re-branded with a completely different look and logo. The not-for profit worked with Andy Edge, a graphic designer and director who works with everything from major brand campaigns to UX Designs for start-ups. Ecampus Ontario’s new re-brand undertaking includes a Branding Guide, UX/UI Design […]
View Post access for all Ontario, ecampus ontario, education innovation, online learning, rebrand
If you buy art supplies, then you probably know about DeSerres. This is one of Canada’s premier places to get your art on, and recently the company released an update of their old logo. It’s a modern treatment that pays homage to the original, but some people are not convinced. Let’s take a look at […]
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