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$599 – $999 May 14, 2018 @ 9:00 am - May 18, 2018 @ 5:00 pm


Master digital psychology and emotional design

 3 Workshops in 1 Week

Days 1-2: Psychology for Digital Behavior Change [DBC1]
2-Day Essential Digital Psychology – Workshop 1 of 2  (14-15 May 2018)

Over two days, you’ll learn the most mission-critical lessons in digital psychology and become proficient in recognizing and applying over 40 principles of digital psychology. You’ll discover how to reverse-engineer your competitors’ psychological strategies, and gain experience translating psychology into user interfaces, creative content, and digital products that gain impact over time.

This is our most popular workshop and the one we recommend as a starting point for most people who want to learn how to apply digital psychology. Workshop DBC2 continues the lessons covered in this workshop. 

Learn about workshop DBC1 >>

Day 3: Psychological Architectures of Digital Behavior Change [DBC2]
1-Day Advanced Psychological Architectures – Workshop 2 of 2 (16 May 2018)

Building on all the principles you learned in DBC1, you’ll now learn how to build “psychological architectures,” by combining psychology into the larger design patterns that underpin landing pages, habit loops, gamification, and more. You’ll discover which psychological principles are useless in isolation, which ones frequently backfire, and which ones need to be combined for greater impact. Plus, you’ll develop new skills in building persuasive user journeys, along with 10 new principles of interactive feedback psychology.

This workshop is for those who have completed DBC1 or who are taking workshops DBC1 and DBC2 together. 

Learn about workshop DBC2 >>

Days 4-5: Emotional Design Psychology & Neuroscience [ED]
2-Day Design Psychology & Neuroscience (17-18 May 2018)

Learn how to design emotionally intelligent websites, apps, and campaigns by learning the psychology and neuroscience of user emotion, motivation, cognition, and behavior. Discover how to build technologies that motivate and delight your users, while developing skills in managing their stress, and taking pre-emptive action to minimize negative user reactions. Over the 2-days, you’ll develop new skills in building emotion-driven wireframes, authoring empathetic content, conducting emotional design audits, producing engaging visuals, and more. We’ll also teach you how to carry out simple, low-cost emotional impact research, and give you a head start on adopting the next generation of conversational AI bots, and emotionally intelligent technologies.

You can take this workshop at any time. You’ll get more out of it if you complete DBC1 first; however, there are no formal prerequisites.

Learn about workshop ED >>

Who should attend our workshops

These workshops are for digital professionals who want guidance on science-based design and industry-best practices. Our training is ideally suited to:

  • Usability and UI/UX professionals
  • Graphic designers and interactive designers
  • Digital marketing and advertising specialists
  • Content strategists and web writers
  • Health promotion specialists
  • Conversion optimization & marketing researchers

Science-based, simple and practical

All our workshops are science-based, but we present our lessons with plain language and a focus on practical applications. To aid rapid learning, we use case studies, examples, and hands-on exercises that are both accessible and memorable. And, if you’d like to share your current challenges during the workshop, chances are you’ll also walk away with new insights, strategies, and wireframes that you can apply immediately.


After completing all modules, you will receive a certificate of completion. Learn more about your certification options.

What they’re saying about Dr. Cugelman’s workshops


“Great workshop! I enjoyed the training and it was very useful. We will start implementing some of the ideas in our projects.”
-Alex Aranda, Senior User Experience Designer, Samsung Electronics


“Participants at any level of digital marketing expertise will get value out of this class.”
-Emily Stone, Senior Partner Marketing Manager, Microsoft


“Brian really helped with illustrating persuasive design concepts and will help drive design decisions in the future.”
-Robert Hendry, Product & User Experience Leader, Salesforce.com Inc


“This workshop helped me to gain more insight into becoming a better UX designer. The page audits are tremendous and the toolkit is something I will use on a daily basis.”
-Czara de la Llana, Senior Interaction/UX/UI Designer, Yellow Pages


“This course was exactly what I was looking for. While I am familiar with the tools and tactics used in digital marketing I now have more insight to WHY we use/implement them.”
-Rochelle Skywarok, Digital Marketing Strategist and Investor Relations, Kin Communications



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May 14, 2018 @ 9:00 am
May 18, 2018 @ 5:00 pm
$599 – $999
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Brian Cugelman, PhD (AlterSpark)


University of Ottawa
550 Cumberland St.
Ottawa, Ontario K1N 6N8 Canada
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