can’t tell you how thrilled I am with the feedback that has come in from the first issue of the new Designedge. It’s been music to my ears. I always felt we were on the right track, but I had no idea the design community would receive it with so much praise.
We know our readership includes professionals with high design standards, and you guys can be pretty critical. Yet overall your responses were complimentary: “Love the overall look, as well as the feel of the paper” and “looking forward to the next issue” were two of the most common comments.
My hope was that no one thought it was “just okay” and I know from your comments that we achieved that goal. I can’t give enough thanks to all the people that helped so much with producing our relaunch issue. The industry supported us and I really feel that the product connected to the readership.
“The magazine now looks and feels much more sophisticated which in turn adds a lot more value to the content that’s there,” was typical of the many comments submitted.
Our audience is diverse, from big city agencies to small one-person in-home studios and all shapes and sizes in between, and that demands a variety of content to appeal to everybody. Comments like this: “I really appreciated the overall tone of the magazine as inclusive, informative and accessible,” led me to believe we were able to fulfill most of our readership’s desires.
Moving forward we will continue to fine tune the design, continue to search out interesting articles, profile unique individuals, further develop our graphic and photographic style, and do a better job with the final proofreading (seemingly in publishing spelling does count).
I’ve shared some of the feedback from our readers, and I think you should know how I feel about what we’ve done. For an old treasure, I have been given a fresh new look at our industry. It has given me a wonderful opportunity to reconnect with a lot of the people that I have crossed paths with over the years and listen to their stories.
The new wave of young design talent is also energizing my curiosity in what is going on today and that story will be told as well. My many years of experience has given me a lot of industry knowledge, but I continue to be amazed by what am seeing, hearing and learning every day, and I hope to be able to stimulate your senses issue by issue.
The way I look at it is simple. It’s not easy to keep the Designedge audience interested. We need to bring an edge to everything we put in the magazine. Bringing that edge, when you’re a veteran like me, takes a lot of guts, but then I’ve never heard of anyone having a problem with what Keith Richards brings to the party. I just hope I can continue to supply a look, feel and style that keeps your interest rockin’