TORONTO—The Toronto office of BBDO has created a print and television campaign for the 2010 Vancouver Paralympic Games. Its services were donated by its North American president and CEO Gerry Frascione, who sits on the Paralympic advisory committee.


The inspiration for the print campaign came from the television spots, says art director Julie Nikolic. “These high performance athletes train hard, compete with intensity and push the boundaries of human achievement,” she says. “The campaign is meant to celebrate the athletes themselves, we wanted the images to be the heroes of the ads.”

Conduit ITC was chosen as the font for its clean, light qualities, which wouldn’t distract from the photography. “The lines are powerful themselves but we didn’t want them to compete with the photographs of the athletes,” she says. Contact: Bbdo.ca, Vancouver2010.com

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