TORONTO—Following 10 years in Vancouver, advertising and design agency Rethink is opening a Toronto office. Managing director and partner Pema Hegan says the company is ready for more national clients and its next challenge. “Toronto is where the majority of national clients are in Canada and we are really excited to bring our unique structure and services to this city,” he says. Three of Rethinks largest clients – Sobeys, Solo Mobile and Sympatico – are based in Toronto.

The Rethink Toronto office will be located in the King and Spadina area,  with Dré Labre as creative director. Labre most recently worked as creative director at Tribal DDB in Toronto, and is one of the best in the business, says Hegan. “Dré is a fantastic creative mind,” he says. “He also innately understands the digital world and digital culture, which is important for being successful right now. For ideas to be successful today they need to be the kind of ideas that get talked about.”

Rethink will start with a team of eight to 10 in its Toronto office, leveraging its Vancouver design team until they gain more clients. “We want to grow very quickly as we take on new clients,” says Hegan. “There is room for about 20 Rethinkers in our Spadina office with adjacent offices available.” Hegan says the first order of business is serving its current Toronto-based clients and growing to include more.

Rethink was founded in Vancouver in 1999 by Chris Staples, Ian Grais and Tom Shepansky. The Toronto office opens on April 5. Contact: Rethinkcommunications.com


 

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