16 October 2012
In-house design teams expected to grow in near future: report
The information, based on a survey of more than 400 AIGA members (all of whom work in-house) shows that 55% of in-house professionals predict the size of their team will grow in the next three to five years, versus only 6% who think it will shrink.
Six in 10 respondents expect their company’s budget for creative services to increase in the same time period, adds the report.
"For a long time, in-house design departments were tucked away in corporations across the country, not spurring much attention or conversation among the wider creative community," reads the report. "But recently the tides have turned, quite dramatically. Now conferences, competitions and events exist just for in-house professionals — and these individuals are playing an increasingly significant role in their companies and the industry at large. In the coming years, this trend will intensify."
The research is part of AIGA's INitiative, a program that supports in-house professionals, and The Creative Team of the Future program, launched by TCG last year.
The AIGA members surveyed are "thought leaders with extensive corporate work experience," and the findings are relevant to Canada, said a survey spokesperson.
To read more about the research and download a copy of the report, click here.
Earlier this year, the RGD hosted an In-House Design Forum to discuss the challenges and opportunities in the in-house design sector. Employers looking to hire in-house designers are also looking for those with "soft skills" who can present ideas effectively, said a forum panelist.
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