30 April 2013
Setting out on your own: Caroline Bishop talks about leaving The Kit
"It is definitely difficult to pass the baton to someone else," Bishop said. "But now that the whole brand is in a good place, I feel it's an appropriate time for me to step away."
Bishop started at The Kit as a freelancer, and that's how she's leaving. She looks forward to a work/life flexibility that benefits her as a mother of two young children. "I just felt I wasn't as much a part of their lives as I needed to be," she said. "The full-time, 9-to-5 corporate world wasn't quite for me."
As an experienced freelancer, however, Bishop knows that working for herself won't be a breezy stroll. "You have to chase your clients and work harder because you don't have the support that you'd necessarily have at a full-time job," she said, noting the "amazing" art department that she worked with at The Kit.
But while freelancing may mean more hours in total, the flexibility to drop work mid-afternoon and pick her kids up from school is worth it. "I can go home, play with them, have dinner, and then start up with work again at 7 pm."
Although Bishop's background is in print, working at The Kit has led her to focus on digital magazines and special interest publications. "At The Kit, brands were still reluctant to add interactivity to their ads. I'm hoping that with my experience, knowing what's possible, I can show beauty and fashion brands that you don't have to just show a plain pair of shoes," she explained. "You can add so much more to that, that I don't think brands have even thought about yet."
As she builds her client base, Bishop has her eyes on opening an office space and taking on an assistant designer in the coming months. Her clients include Joe Fresh and The Presbyterian Record, and she carries on her relationship with The Kit, working with it on custom projects for Murale and Shoppers Drug Mart.
Most Read Stories
Most Recent Comment
Most Recent Blog Comment