TORONTO—Setting its sights on Europe and other emerging foreign markets, brand management consultancy Chemistry has opened an office overseas. Its recent expansion to Munich, Germany will be led by brand experience expert Stephen Blanchette.
"Our practice has been informed by experience in Europe and North America, but our primary focus was on providing brand solutions for North American companies," said Chemistry partner Will Novosedlik. "We have been looking to enter the European market for some time, so when the opportunity to work with Stephen Blanchette arose we jumped at it."
Formerly the director of brand and advertising at Madrid-based telecommunications company ONO, Blanchette has over 18 years of multinational experience.
"I’m thrilled to join Chemistry and to be able to extend their strategic, practical approach to brand management to companies and organizations on this side of the world," said Blanchette. "We not only share a vision and purpose; we also share experience in these markets. I know there is great potential and receptivity here for the branding expertise that we offer." Contact: www.chemistrybranding.com