CALGARY—Critical Mass has won the AutoTrader.com digital account.
The Omnicom-owned digital agency is the new interactive AOR for the automotive resale site, in charge of all B2C and B2B online, mobile, email and rich media.
AutoTrader.com posts more than three million vehicle listings and attracts over 13 million buyers each month.
Headquartered in Calgary, Critical Mass also has offices in Toronto, Chicago, New York, Las Vegas, Atlanta, Austin, Geneva and London. Contact: www.criticalmass.com