VANCOUVER—DDB Canada has joined forces with Vancouver-based sustainability consultancy Junxion Strategy to create DDB Echology.
According to yesterday’s announcement, DDB’s new green consultancy aims to help clients create their own "authentic" sustainability programs with the support of powerful communications strategies to "motivate employees, create lasting social movements, build brands and bring about social change."
Last spring, DDB Canada chairman and CEO Frank Palmer announced that his agency was going green. He hired Junxion Strategy and Canadian Business for Social Responsibility to assist DDB Canada in developing a company-wide, in-house, sustainability strategy. The result is ECHO: environmental footprint, community building, human resource practices and opportunities for influence. It was during the development of these strategic pillars that Palmer decided to team up with Junxion Strategy to launch his own sustainability practice.
"[DDB Echology] is a powerful combination of Junxion Strategy’s credibility and expertise in sustainability strategy and counsel, matched with DDB Canada’s leadership in creativity and brand stewardship," says Palmer.
Based out of DDB Canada’s Vancouver office, the new division will be led by managing director Steve Kennedy and Peter ter Weeme from Junxion Strategy, former chief communications and marketing officer of eco-retailer Mountain Equipment Co-op, a past client of DDB Canada.