Say the name Candyman five times while facing a mirror and don’t be surprised if you’ve just conjured Jason Liebig. A writer and editor (he worked for Marvel Comics in the 90s) with a sweet tooth and an eye for design, Liebig runs an archive of candy wrappers and packaging at CollectingCandy.com, and for the past few weeks his site has featured a tummy-crippling abundance of Halloween treats.
Atlas Obscura profiled Liebig earlier this week, detailing his journey from collecting baseballs cards and other pop culture paraphernalia to his success as a blogger and subsequent work as a consultant for period shows like Mad Men and The Goldbergs.
While in his role as an editor at Marvel Comics, Liebig developed a keen appreciation for graphic design and later, while working as an actor in 2002, he discovered a picture book dedicated to vintage food graphics called Krazy Kid’s Food!, “like a Disneyland for the eyes,” he recalls. He started trying to find some of the book’s items, beginning mostly with cereal boxes, since candy packaging was hard to find… [He] then serendipitously stumbled across a fellow who had saved a whole suitcase of candy packaging. Seventy to 90 percent of its contents wasn’t searchable online, and Liebig acquired the collection and started a Flickr account to chart this frontier of undocumented pop material. “It was as if no one had copies of the Twilight Zone on tape, or had the only copies of Love Boat,” he says. “I felt like I had discovered this.”
Check out the full story atlasobscura.com.
Liebig’s Halloween countdown so far has included:
As for Canadian candy specifically, Liebig has turned has turned his eye North on a number of occasions including this look at Nestle Canada’s 2012 Halloween lineup:
Update: Liebig sends his regards via email and says “the design community is close to my heart and passions.” He also sends word of a recent project on Kickstarter, which he approached “with design and art as the primary concern.” It’s called Zombie Mouth Bubblegum, and it looks messy in all the right ways.