TORONTO—Monnet Design has created new packaging for Toronto client Tkaro (co-founders: Kai Fejer, and Taylor Russell) and its high-end, stainless steel glass/bottle-hybrid drink container, the tk:aro.
The tk:aro bottle claimed a red dot design award for product design in 2010; it is a reusable glass water bottle with a metal cover and ring. The metal ring can be engraved with a custom logo or brand, and the bottles will soon come in a variety of colours, including black, gold, copper and gunmetal grey. Designer Stéphane Monnet felt that the packaging should match the product’s quality, and showcase its features.
“The original packaging was somewhat of an afterthought,” said Monnet. “It was a cardboard box that was stickered. We turned to FSC (Forest Stewardship Council) certified paper. There’s an inner tray, molded to keep the bottle snug, which is made of recycled 100% post-consumer fibre pulp.”
“The colours were inspired by stainless steel — light grey with dark grey accents. The good thing about grey is that it works with any colour bottle. The font chosen for the packaging was Flama, because it’s a strong, simple and friendly sans serif.”
Showcasing the tk:aro bottle was an interesting challenge. “We had considered including a large window made of PVC or plastic, but that would run totally counter to the intent of the product, which is to be re-usable and eco-conscious, and eliminate as much plastic as possible. Instead we chose a custom die-cut window to reveal the colour of the product and the metal rim [with perhaps the custom engraving].”