Aliments du Québec (Foods of Québec) is a non-profit organization that promotes food products from the province Québec. The organization puts their stamp of approval on products that are grown in Québec and on products that are packaged locally.
Overall, it has certified over 22,000 products which are available to consumers. Aliments du Québec’s goal is to encourage people to purchase food locally and to establish a network for companies to distribute these products.
This wonderful organization just came out with a new logo, brand, and communication platform which clearly captures its meaning and purpose. Its old logo just didn’t allow the organization to stand out, as it got lost amoungst words on packaging paper. The colours and words on the old logo were seen as very plain and didn’t convey what the organization is really about.
The new identity features the blue and yellow of the old logo, but establishes a whole new look and feel. Now, the logo is in the shape of a “Q” and the name of the organization is displayed in bold letters. This logo looks just as good in black and white as it does in colour, which is an important factor in any logo.
The contemporary look of the new logo gives the organization a definitive mark that can be used on their products. Because the organization literally puts its stamp of approval on Québec products, it’s important that its logo is recognizable and that it is eye-catching. With its bright colours and clear lettering, this new logo will bring attention and value to the brand.
The new logo and branding was created by lg2, the largest independent creative agency in Canada. The agency has a hand in many Canadian creative designs and always puts a modern spin on what once was.
Aliments du Québec is a huge part of the Canadian marketplace, so a launch campaign was held to introduce the public to the organization’s transition. It was important to reintroduce the brand and to explain the significance of the new logo to the Canadian people. Aliments du Québec’s main goal is to make choosing products easier, so the public definitely needed to become aware of the brand’s changes. Now, the public can still choose Aliments du Québec, but they can look for a new, bright logo that captures the organization’s true meaning.