Vancouver’s largest theatre festival has re-branded with a new logo and visual identity, retiring the busy former logo in favour of a lean, clear and airy new look.
Established in 1990, Bard on the Beach seeks to allow its audience the natural environment of enjoying the live theatre by easily moving between the indoor and outside space – and encouraging its performers to do the same. Their mandate is to provide Vancouver residents and visitors to the city with affordable and accessible Shakespearean productions.
The branding was conducted with Carter Hales – an award-winning Vancouver based design firm – bringing a fresh revamped designed to represent all of the facets the modern Bard On The Beach has to offer.
While the preceding logo had an Elizabethan feel to it with overlapping characters and detailed stripes on the tent, the new logo has a clear and simplified look. The clever re-branding is designed to retain the iconic theatre tent, reflecting the performance space that the festival is so well known for while being neater, clearer and less cumbersome overall. A variant logo for Bard on the Beach’s education initiatives tie the two aspects of the organization together nicely.
The festival runs from June 6 to September 22 in Vanier Park, with main-stage performances of a As You Like It (with a 1960s theme) and Macbeth, and secondary-stage performances of Timon of Athens and Lysistrata. Bard Education promotes Shakespearian theatre through community, school and professional theatre programs.