The Canadian Premier League (CPL), which is set to debut in the spring of 2019, launched its league identity and inaugural branding with its new logo.
The CPL will be the professional men’s soccer league, filled with homegrown talent, and a sizable community fan base from coast-to-coast, featuring the North Star as its guiding light for the game and heavily influential in the logo.
What does this emblem represent? Why the North Star?
Located at the center of the emblem, the North Star serves as a beacon for soccer in Canada. Encircling it are the images of the land, sky and coasts.
The coasts, which are represented in the Celeste outer rings, symbolizes the oceans and its boundaries, “from which we develop within”.
The landscape, the lower, inner green ring, located within the borders represent Earth. A place where the beautiful game of soccer is played.
The top, dark blue rings signifies the skies and its limitless hopes and dreams of the game.
Together, they create a “C”- for Club, Community and Canada.
Furthermore, these four ring-elements combined, portrays a soccer ball.
Finally, the Maple Leaf emblem, designed in three colours and divided into eight parts reflects the diversity but most importantly, is the globally recognized symbol of Canada, its value and pride.
The official logo colours will be Sky Navy, Pitch Green and Ocean Blue, a representation of the Northern Lights, as well as celebrating Canada’s cultural diversity. There will also be an honorable red color scheme of the emblem during special occasions like Canada Day, Champions League and Canadian Championship matches.
The marketing agency, J. Walter Thompson Canada, worked with the CPL on all aspects of branding. They wanted to capture the essence of what soccer truly means to Canada. The information and feedback from the supporter groups throughout the country proved an invaluable source of input in the creation and execution of the brand.
Ari Elkouby, Creative Director and VP of J. Walter Thompson Canada said, “The CPL is a league for Canadians by Canadians and supporters have been integral every step of the way”.
What It’s All About
The CPL will name its founding clubs in the upcoming weeks, which would include: future players, industry champions and club supporters. This is Canada’s original professional soccer league which will be playing in distinguished and diverse venues, partnered with substantial grassroots community organizations. The CPL is bringing professional soccer to the great towns all across Canada.
CPL Commissioner, David Clanachan commented, “The story of the Canadian Premier League starts with a coast-to-coast narrative that gives hope and a destination to the next generation of soccer players, coaches and supporters across this great country”.
The CPL is looking to significantly increase the momentum with its logo and branding announcements in hopes of drawing new supporters and raising league awareness.
There is much anticipation with almost a year to go until the league debuts in spring 2019. With the arrival of the CPL, it aims to increase the country’s first-class teams, fashioning Canadian soccer as a force to be reckoned with.