Companies often change and improve their look through their branding, website and logo. Canadian Western Bank, or CWB, has done this with a brand new look. This is a significant step forward for the financial institution, which is geared primarily toward helping businesses achieve their goals.
“Our people know our clients and their industries. We know how to ask the right questions and work with you to find your ideal financial solutions. We not only work to be productive, but also proactive. Our holistic approach helps you get results and achieve your financial goals.”
CWB takes pride in participating in the sustainability, development and the growth of their communities. They believe that a healthy community makes for a better society and more prosperous economy. This is done through employee volunteers, community sponsorships and financial services for community organizations.
This is the first time CWB’s logo has been changed since 1988. The colors are brighter with a fresh font and simplified shape. The company’s W icon and teal color are given new life with these changes. The addition of the teal color helps the company stand out from the competition because most others use primary colors in their logos.
CWB also has a new positioning statement, “Obsessed With Your Success.” This is a great way to show what the company is all about. It is about the commitment, care and proactive approach that the company has to their clients. CWB executive vice president of banking, Stephen Murphy, says “Simply put, we’re exceptional at building and nurturing relationships.” The goal is truly to help businesses increase their success.
To go along with these updates, CWB’s website has also received an updated look and has been improved to make it more user-friendly. It is easier to navigate through, no matter what your needs are. Whether you’re looking for personal banking, business banking or investing, it’s easy to find what you’re looking for.
“Our new look and positioning statement show how much we value both our clients and the communities in which we operate. We will continue to provide valuable services for you and your business as you navigate our more user-friendly website.”