CloudRaker was founded in 2000 to provide marketing solutions for business technology, media, data, creative and shopper services. By focusing on what they term “Meaningful Commerce”, they have attracted stand out brands looking to make an impact for their customers. CloudRaker is a member of the Altavia group, which is the world’s largest network of communication agencies.
They believe in working collaboratively with clients. Authentic, honest communication is key to really getting to the heart of issues and solving problems. CloudRaker is also practical, taking a hard look at results to determine their success. Lastly, there is no better group to keep business goals in mind than a group of successful businessmen and women. Their ideas have been tried and tested with their own company first.
Over its 20 year history, CloudRaker has evolved and grown in several ways. Specifically in the last two years they have experienced a lot of growth and change that they wanted to reflect in the logo change. Over the past two years CloudRaker has made essential connections like a partnership with Altavia International as well as Goods and Commerce. They have decided to focus on retail and have launched new shopper and omnichannel media practices. They have also opened a new office in Toronto. All of these changes called for a new face for the CloudRaker brand.
The new brand strives to be vibrant, inclusive and authentic.
“During the last decade, our brand represented our digital and branded content superpowers. Everything was going well until we noticed a strong disconnect between out-of-store, in-store and digital experiences. We decided to learn everything we could about why this disconnect exists, and then fix it. And once we made the decision, we went all in. With these new learnings and capabilities it was time to review our brand to reflect our new retail shift,” explains Thane Calder, founder and CEO.