TORONTO, Ontario — The CNIB Foundation (formerly known as Canadian National Institute for the Blind) has announced they have revealed a new marketing campaign, in addition to a new logo, website and promotional materials.
CNIB is a non-profit organization has been assisting blind and vision impaired Canadians for over 100 years, conducting fundraising events across Canada and rewarding qualified citizens with government services and transportation discounts.
The logo change follows the launch of Phone It Forward, a innovative program that allows Canadian citizens to donate their unwanted smartphones to blind and vision-impaired recipients, as a way to enhance their everyday lives and give them additional means of accessibility and communication.
Yellow has been chosen as the CNIB Foundation’s new corporate color, which is now displayed throughout their website in addition to their print and media publications. A representation of intelligence, happiness, warmth, honor and energy, this color proudly bears the remarkable traits that the CNIB Foundation as an organization embodies by helping to serve blind and vision-impaired citizens in all provinces of Canada, especially with the introduction of Phone It Forward.
The new brushstroke logo invokes creativity, attitude and playfulness, a significant change from its plain, former logo. The CNIB Foundation has decided to loosen its corporate ties in favor of a more casual and relaxed logo to better portray a more down-to-earth and sociable message that appeals to a broader group of people and reflects the optimistic nature of The CNIB Foundation as a whole.
TwiceDDB is the marketing firm behind these recent branding changes. TwiceDDB is the branding consultation division of DDB Vancouver, specializing in brand overhauling for companies in various industries, such as retail, finance and governing bodies. Visit https://twicebrand.com/ for more details and inquiry information.