Along with the start of the fall season, CTV, a division of Bell Media, launched its updated branding and logo. The new look was done in-house by Bell Media, which is owned by BCE Inc. and is Canada’s largest communications company with leading assets in radio, television and digital services. This is CTV’s first major logo and branding refresh since 2011.
The logo itself has been freshened up with modernized branding elements. It has been combined with a new campaign theme as well. This theme is “GET INTO IT” and encourages people to give into the desire to get into some great shows. The new campaign theme helps present an overall more conversational and friendly tone, to better connect with the audience on a more personal level. The logo has evolved as well to include a more digital friendly language to keep up with the times. Even with this, it still revolves around the signature red, blue and green that the company has used in the past.
The brand refresh has been rolled out over all mediums. It was important for the organization to do this all at the same time, so everything is cohesively updated together. The new look and campaign has been launched across social media, the Internet and even high-traffic locations across the nation. It also highlights the fall season shows, both returning such as The Big Bang Theory, The Good Doctor, Young Sheldon and This is Us, as well as new series like The Rookie and Magnum P.I.
Every so often it’s important for companies to update and rebrand. Improvement is at the forefront of a marketing campaign. Things are constantly changing in the world and getting the attention of people can be more difficult. You only have so much time to capture someone’s attention and inspire interest in what you’re doing. It’s important for your brand to be recognizable and distinct.