Destination Canada, the national tourism marketing agency, has a brand new logo that makes love and travel tangible.
The logo, which is “Canada” in bright, bold letters, in the shape of a heart, aims to inspire more international travelers to explore Canada. The updated logo also has a updated tag line, “For Glowing Hearts.” It’s a very meaningful brand change, and will certainly bring more travelers to Canada. It attracts both the eyes and the heart.
Both the logo and tagline were inspired by the Canadian national anthem, and the country’s classic white and red iconography that has been used for years. Cossette, the Canadian communications company, is the creative team that made this new logo possible.
“Travelers today want more than an experience – they want to be transformed; they want to be moved,” says Ben Cowan-Dewar, Chairperson of Destination Canada’s Board of Directors. “The brand evolution is driven by the belief that travel should change you and Canada will leave a lasting mark on your heart. It is how we share our passion with the world.”
Destination Canada has been working on this transformation for over five years. The company wanted to become more digitally focused and data-driven. The previous logo was used for over 13 years.
Travel is a competitive marketplace, but Destination Canada is successfully making Canada more than just a another name on the map. With this new branding, they inviting people to come learn about the Canadian people, culture, and land.
In 2018, 21.1 million international travelers came to Canada – record breaking for the country.
Destination Canada is going to introduce its brand at several events coming up in the next few months. The company wants to get their “transformation travel” theme across, as it will draw in those wanderers that are ready for a Canadian adventure.