Efficiency Canada has announced their new logo and branding. As a leading voice in the national energy efficiency movement they needed a new face to match their growing national presence. Updated colors and a simpler logo now represent Efficiency Canada.
The old logo sported green, orange and blue swipes above the word mark, with the phrase “The national voice for an energy efficient economy.”
The new logo has curved blue and green swipes (instead of the original straight) that swirl around half of a darker orange leaf, a nod to Canada’s flag. The tagline has been cut out, though “Efficiency” is still in bold, emphasizing the organization’s goal.
Efficiency Canada encourages energy efficiency awareness and drives Canadians towards more environmentally friendly energy options. The organization is housed at Carleton University and is a dynamic mixture of advocacy, think-tank and start-up. Sharing research and working together to advance policies in the name of energy efficiency are the backbone of Efficiency Canada.
R & G design consultancy team did the rebranding for Efficiency Canada. R & G is a small, female-founded and led team who are experts on working with cleantech, carbon reduction, applied innovation and renewables organizations. They are passionate about driving eco-business to create a better future. They were a natural fit for Efficiency Canada, given their shared interests. R & G created visuals and brand collateral for letterhead, logo, PowerPoint templates and business cards.
“The branded materials achieved a professional and modern aesthetic that generated high-profile interest in the mission. R&G Strategic’s comprehensive research, quick turnarounds, and accurate deliverable fostered a positive experience. Expect the team to prioritize customer service.”
–Natalie Irwin, Director of Stakeholder Engagements for Efficiency Canada
The rebranding was completed for a launch event that had 300 attendees. All of the new branding was displayed there and the event was a great way for Efficiency Canada to make an impression and create connections with high-ranking government officials that attended.