Hamilton Forge FC is the newest member of the Canadian Premier League. Joining five other clubs, Forge FC is proud to represent the six communities within Hamilton. The club is based at Tim Hortons Field which seats 14,000 spectators for their home games.
Forge FC is branded with a crest and a secondary logo. The crest is a monogram ‘H’ with three sparks on top. The monogram ‘H’, of course, refers to the city. The crest is meant to imply a waterfall, as a reference to more than 100 waterfalls in the Hamilton communities. The three sparks at the top of the monogram represent the three formative elements of Forge FC: city, community and club. An ‘F’ to represent Forge is also present in the monogram: the left stem of the ‘H’ and the sparks combined.
Forge FC chose a forge hammer as their secondary logo to represent the history and future of Hamilton. Many Hamilton natives refer to the town as “The Hammer.” The city was originally built on the steel industry but also is formatively shaping new industries. There are six pieces of tape on the handle of the hammer to represent the teamwork of the six communities of Hamilton (Hamilton, Dundas, Ancaster, Stoney Creek, Flamborough and Glanbrook).
Hamilton Forge FC chose three specific colors for their branding: Spark Orange, Platinum Steel and Waterfall White. Spark Orange is meant to reflect the energy and vitality of new business and community growth. This colour also celebrates the unique orange brick homes seen in Hamilton. Platinum Steel pays homage to the history of manufacturing industry. Waterfall White represents natural beauty, honouring the over 100 waterfalls that dot the Hamilton landscape from the Bruce Trail to the Niagara Escarpment.
About the Canadian Premier League
The Canadian Premier League (CPL) is Canada’s domestic men’s soccer league. It is scheduled to make its initiation in spring 2019. Soccer is a passion for many Canadians and now they will have the opportunity to play in world-class venues. By harnessing the passion for the sport and community, the CPL will make professional soccer opportunities available to many Canadians.
Located about an hour southwest of Toronto, Hamilton on the west end of Lake Ontario, with a metropolitan population of close to 750,000 – making it the 9th largest metropolitan area in Canada, and the third largest in Ontario (after Toronto and Ottawa-Gatineau). The city is a mix of rolling farmland and thriving city area. Visitors and residents alike enjoy its many attractions including conservation areas, museums, entertainment venues and parks. The people of Hamilton are an eclectic group made up of native Canadians as well as refugees. Hamiltonians value diversity and strong communities.