In 2013, Mark and Mandie Murphy left their day jobs to pursue their passions: craft beer and baseball. Using baseball inspired themes, they brewed their first batch of beer in 2013 at a contract brewery, which they called Eephus.
Things took a major leap in 2015 when they became a bricks and mortar brewery in Toronto’s East End, and created their first beer in house: Lead Off Single.
Now, Left Field Brewery continues to brew its own unique flavors such as pink lemonade, pomegranate blackcurrant, stout with coconut, cocoa and coffee, IPA flavors like mango lassi, fruti session and dark session. As they create new flavors they actively engage with their community with events and celebrations, like the upcoming St. Paddy’s Day celebration with $5 nitro Greenwood pours all day.
Since their beginnings in 2013, lots of changes have been made. To keep up with these changes, Left Field recently created a new brand complete with a new logo with the marketing design efforts of CODO Design. This Indianapolis based company worked with Left Field to create a brand refresh “to catalogue what’s working well so that we’ll have a clear idea of what we’ll need to preserve.”
In working with owners, Mark and Mandie, they decided to focus on the contrast of the logo, tweaking it “to stand out more effectively amongst the impressive craft beer stock of the LCBO”.
Merchandise is made to reflect the beer and baseball theme. This is even carried over to their can design which is reminiscent of a baseball diamond, and also coordinates with Left Field’s imaginative baseball related names of their brews.
Each can tells a deeper story about the beer within. The ability for Left Field to be able to produce more in-house has helped them create a unique identity for themselves, and is reflected in their merchandise and their brews.