Leading food manufacturer Maple Leaf Foods is proud to reveal their new logo and branding to the world. This announcement and reveal of this new symbol of their brand identity comes on the heels of sweeping changes to their menu and the materials and ingredients used in their products. Consumers in 2018 expect more from those who provide their food, and Maple Leaf is responding with both careful research and their commitment to meeting those expectations.
The updated logo reflects these changes in its design: Simple-yet-vibrant colour scheme that represent the Maple Leaf Foods new initiative to providing simpler food products with no artificial preservatives, flavours, colours or sweeteners. The intent is to provide essential protein for healthier lives with delicious foods that Canadians can serve to their families with confidence about the ingredients in their diet. Now more than ever, consumers care a great deal about what is in their food and what they feed their families.
Previous Maple Leaf Logo
Founded in 1991, Maple Leaf Foods was the consolidation of several early 20th century Canadian meat packing, grain processing, and food manufacturing concerns to create one of the largest agribusinesses in Canada. Since that time the company has seen many trends and changes come and go, but as of 2014 Maple Leaf Foods has dedicated itself to producing the best quality packaged meats on the market. With their new focus on sourcing and creating products with no artificial additives or ingredients, they are poised to once again become an innovator and thought leader in the processed food industry.