Quebec City region recently launched a new tourism brand called Quebec City Tourism. This brand encapsulates the unique city which is known for its history, lifestyle, landscapes and residents. The city is attempting to show what a unique place it truly is that lives its French, North American, Indigenous and British history, while also being a vibrant and modern city in its own right. The Quebec City tourist region includes Île d’Orléans, Côte-de-Beaupré, Portneuf, and the Jacques-Cartier area.
The previous Quebec City logo and branding has been updated following several studies to determine the target audience, how to position the city and which regional landmarks to highlight. An online survey was also done in order to evaluate two different visual identities to determine which was better suited for the City and region.
The new brand was developed in collaboration with ad firm Cossette , and is a complete change from the old one, featuring bold lettering and a unique color. It was designed to be a nod to the city’s unique architecture – the Chateau Frontenac – as a crown, and the mountains surrounding the city.
The acute accent has been reinvented and sits atop the logo. This is a nod to the heritage, architecture and topography of the Quebec City region. The turquoise blue is the main color of the words “Quebec Cite l’accent d’Amerique.” This is a change from the black of the old logo in order to present a blue that is reminiscent of water, the St. Lawrence River, winter, ice and even summer skies.
The logo has been well received and the hope is to inspire more people to visit the beautiful region. When it comes to rebranding, it’s important to take many things into consideration in order to create a fresh look, but also remain recognizable. This rebranding and new logo adds a fresh burst of color and historical tribute to the Quebec City region.