Shikatani Lacroix Design, a leader in shaping brand strategies and engagement through design, has worked with well-known clients such as PepsiCo, Tim Hortons and Adidas. More recently the firm has turned the lens on itself and updated its own branding. The re-branding follows the announcement that Shikatani Lacroix Design merged with their sister company, SLDNXT.
Shikatani Lacroix Design’s strategic design process, paired with SLDNXT’s expertise in behavioral science, consumer analytics, and developing emotional connections with customers in the retail banking industry positions the new SLD to expand their reach in the world of retail design.
The logo for SLD
The new SLD remains committed to bringing engagement and relevance to retail, and the new branding reinforces the essential and reciprocal role that both digital and retail elements play in creating engaging customer experiences.
Shikatani Lacroix Design’s new branding exemplifies just one element of the service they provide; brand implementation management, including assessment, strategy development, planning and a complete conversion of a company’s branding. In this way, SLD has shown just how effective they can shift a corporate identity whether a business needs rebranding to stay relevant or as part of a merger or new acquisition.
Shikatani Lacroix’s previous logo before merging with SLDNXT into SLD.
In the business for over thirty years, SLD has the experience to help clients change every aspect of their brands, as smoothly as possible, in the ever-changing retail space. The immersive experiences they develop connect with consumers on an emotional level, luring new customers while building brand loyalty. Now paired with the technological prowess of SLDNXT, the new SLD is even better positioned to deliver transformational change to their clients, from start to finish.
SLDNXT’s previous logo before merging with Shikatani Lacroix into SLD.
SLD’s rebranding demonstrates the longevity of the company’s ability to change in evolving business environments, and to share that with their team and their clients. Shikatani Lacroix Design has taken a meaningful step forward for the company as a whole, and the brands that it works with. Leading by example, the new SLD has shown just how effectively they can create a consistent, inclusive and effective corporate brand in the face of multiple communication platforms, offices, and company cultures.
