Some changes are happening at SSQ Insurance. The firm recently established a partnership with the lg2 agency for nationwide marketing mandates. This new partnership will help develop a new brand and identity for SSQ Insurance as well as the way the firm communicates regarding the products of the company.
Annie Lafond, vice president of marketing and e-business at SSQ, released a statement about teaming up with lg2: “Our fruitful collaboration with lg2 over the past year has convinced us to make a longer-term commitment. The agency, which offers a full-service offer, represents the star team we need to continue to stand out in our markets and achieve our growth objectives across Canada”.
The new partnership comes as a result of the company’s desire to improve overall marketing campaigns and strategies as well as the identity and brand of SSQ.
SSQ Insurance works with various organizations and people to provide top-quality financial products and services to help secure a better financial future for their clients. Because of that, the company wants to be able to deliver unprecedented customer communication as well as marketing strategies. Eric Trudel, the vice president of strategies and supply management, also spoke on the newly formed bond.
“We have found a business partner who can support us in our reflections, in our strategies and in the development of marketing campaigns designed according to the clienteles and targeted markets for our brand, our products and our services,” says Éric Trudel, Senior Vice-President, Strategies and Supply Management at SSQ Insurance. Not only does lg2 have experience on a Canadian scale, but it has already accompanied other large insurers in their marketing strategies during previous mandates. It was the logical choice for us.”
Additionally, lg2 is also excited about the new partnership. Mireille Cote, president of lg2’s Quebec office, also had some words about working with SSQ. “This bond, which has quickly developed, makes us all see a very stimulating and mobilizing partnership. SSQ Insurance is an inspiring and dynamic brand and we are fortunate to have been chosen to make it grow even more in several markets”.
SSQ Insurance has been delivering outstanding business and service since 1944. SSQ meets the expectations of its clients with precision and efficiency. The culture of the company is reflected in the way it cares for all of its customers.