Staples launched their new Canadian logo in November, as a way to mark their commitment to growth and dynamic change. Staples (also known as Bureau en Gros), is one of Canada’s most profitable office supply retailers. They started their journey in 1991 and have undergone several name changes since then.
The previous logo was the business’ name in all-caps with the letter “L” imitating a staple, with one of the arms bent in. The updated logo keeps the same bold red signature staples color but in a more personable all-lowercase. There are two parentheses that look like staples at the end of the word. Underneath is the tagline “work. learn. grow.”
The goal behind the new logo is to show customers that Staples is ready to grow and meet the changing needs of the working population. They understand that paper products may not be as necessary as in the days of filing, but tech support is more needed than ever. Staples will be the same go-to office supply store they have always been, but they will also be able to help with the needs of a more connected workforce.
The mantra “work. learn. grow” is indicative of their attitude and their devotion to their customers. The business wants to work, learn and grow in the supplies they offer. They also want to equip their customers to work, learn and grow in any variety of working environments they are in. With a new logo, Staples Canada is ready to blossom in the increasingly connected working world.