The Association of Quebec Cider producers have created a new logo and rebranded their entire company. The new logo features a smooth, minimalist apple with the company’s name circling the inside of the apple. This logo signifies the company coming together as one to create this rebrand. It is a bright, classy image intended to attract both old and new customers.
The main reason why the Association of Quebec Cider went through this change is because cider isn’t a widely sought after drink in Canada. Most Canadians will go for a beer or a cocktail before they reach for a cider, and the Association of Quebec Cider Producers want to change that. They want cider to be known as a drink with unique character and flavor, they hope that this rebrand and new logo will help them make that statement.
The Association of Quebec Cider Producers came together with creative agency lG2. With their help they arrived at this great new design.
The company’s website has also undergone a total change. The previous website featured pictures of apple trees and had a natural, rustic vibe. Now, the website matches the new logo, with bright colors and bold patterns. On the website, viewers can see the new logo on a variety of apparel, like bags, beach towels, and beer and wine glasses. The apparel is user-friendly and encourages the viewer to want to drink some bubbly cider out of the glass right from the computer screen!
The Association of Quebec Cider Producers has made a positive statement about cider, drawing people in through their creativity, and paving the way for a brighter future in the cider industry.