The Credit Counseling Society, an accredited non-profit Canadian charity, has a whole new look. This charity helps Canadians through credit counseling and financial education. It rebranded on October 1st, 2019 with a new logo and bright new colors. This new branding was created to help the Credit Counseling Society stand out from its competitors and to become more memorable. The rebrand brings a modern touch to this charity, and the bright, happy colors convey a sense of welcome and friendliness.
Throughout its 23-year history, Credit Counseling Society has had a few different logos, and each one of them was created with different elements in mind. This new logo features interlocking C’s which represent Credit Counseling, and symbolizes one hand reaching out to another. The ‘S’ for Society is also present, you just have to look a little harder. You can see it if you look at the outline of the inner edge of the C’s. This logo brings together the letters in the charity’s name and also the overall meaning of the services it provides. One hand reaching out to another clearly conveys a helping hand, which is what Credit Counseling Society is all about.
Along with this great new logo, Credit Counseling Society has also introduced brand new colors. It now uses purple and green, which help this charity stand out. Credit Counseling Society felt that using these colors would make it more memorable for Canadians. Many other similar charitable services use shades of blue, yellow, and red, so these new colors definitely make this charity different. Certain colors can significantly impact the human mind and make it feel specific emotions and thoughts. These colors are bright, positive, and are totally aligned with the values that Credit Counseling Society stands for. The color purple is generally associated with pride, dignity, and independence, while green symbolizes energy, growth, and money. The positivity behind these colors will draw clients in and will also help them to remember this organization.
Credit Counseling Society strives to give its clients a positive, memorable experience when they call the office, attend a session, or participate in a workshop. This rebrand will give both present and future clients a sense of what this charity stands for, and will help it stand out from its competition. This new logo truly represents this organization in a modern, distinct way.