The National Lacrosse League revealed the newly rebranded face of the Vancouver team on September 21st. Back in June, the NLL released Canucks Sports & Entertainment had acquired the Vancouver Stealth, which is now officially the Vancouver Warriors.
Historically, the First Nations people have played lacrosse for centuries. The game has become a stage where those who proved themselves the bravest were chosen as protectors for their people. The winners were respected as warriors. The new name is meant to evoke strength, athleticism and protection. “In choosing the name, we wanted to land on an identity that honoured the legacy of lacrosse in our province,” according to Jeff Stipec, the COO of Canucks Sports & Entertainment. “It was also important for us to have a name that incited feelings of strength and excitement to accompany the dynamic atmosphere at NLL games.”
The new logo is inspired by the traditional history of the region’s indigenous warriors. Using three colors, bone-white, gold and night sky, the logo is simple but powerful. Three gold and white stripes form the namesake V and W monogram. The three stripes represent the traits of the indigenous warriors which are protection, athleticism and strength. Above the monogram is a golden north star, which represents guidance and direction. The monogram and star are enclosed within a shield that stands for togetherness and community.
Vancouver team history
The Warriors are the third team name for Vancouver in the NLL. Previously, the team was the Stealth from 2014 to now. Before that, the team was known as the Ravens from 2001 to 2004. The Vancouver Warriors’ 2018-2019 season begins by hosting the Toronto Rock at Rogers Arena on December 8th.
Canucks Sports & Entertainment
Founded in 1970, The Vancouver Canucks are owned by the Aquilini Investment Group. The Canucks have placed in three Stanley Cup finals in 1982, 1994 and 2011. They also won consecutive President’s Trophies for the 2010-2011 and 2011-2012 seasons. Rogers Arena has been home to the Canucks since 1995. With great support from fans, the arena had a streak of sellouts from 2002 to 2014 which totaled 474 games. The Canucks are devoted to charities like Canucks for Kids Fund which has given $55 million to British Columbia charities over the past 32 years. At the helm of the Canucks club are Head Coach Travis Green and General Manager Jim Benning.