Spearheaded by Rethink copywriter Krista Raspor, who developed the project with art director Lia MacLeod, Ward + Robes enlisted six Canadian designers to create custom gowns, restoring a sense of identity to teens spending their hospital stays in plain impersonal robes.
“When you can’t wear what you want, you feel like you’re not who you should be. You’re just your illness,” said one of the patients in a video released Monday.
The first round of robes were designed by:
- Sarah Boyce Sargent, product manager and product developer at Aritzia
- Raegan Hall, owner of BLONDE store boutique in Kelowna, B.C.
- Izzy Camilleri of IZ Adaptable Clothing, past winner of CAFA’s Women’s Wear Designer of the Year Award
- Rebecca Nixon, most recently designer and owner of Girl Friday label and boutique in Toronto
- India Amara, tattoo artist and designer
- Casey Von Esteban, self-described”mad stitcher,” craftsperson, mixed-media embroiderer
— IZ (@IZadaptive) July 9, 2016
— BLONDE (@blondestore) July 12, 2016
The hospital seen in the video is Ottawa’s Children’s Hospital of Eastern Ontario, but with help from donations Rethink and Starlight Children’s Foundation hope to grow the project nationally.
A microsite is accepting financial support and also offers a PDF guide with specs and other info needed for interested designers to contribute their own hospital gown designs.