Starting in June of this year Canadians will be able to begin flying on Swoop, a new, ultra low-cost airline owned by Westjet. Based out of Calgary, Alberta, Swoop’s name reflects the airlines’ business model, branding the airline as swooping into the Canadian market. In addition to the Calgary outlets, Swoop’s fleet of Boeing 737-800 jets will also operate out of Edmonton, Abbotsford or Winnipeg, although Calgary, with its larger population base and lower tax rates, is likely to remain the home base.
Branding efforts are centered upon the airline being reliable, friendly and perhaps most importantly, affordable. In an effort to contain operational costs and allow for low cost fares, Swoop will operate as a digital company, for the most part, in terms of communications, advanced reservations and booking.
The attractive and flowing typography of the Swoop logo conveys messaging intended to further brand the airline as one that might attract millennials with disposable income, as well as a demographic that is just looking for the lowest possible fare to fly from point A to point B. The magenta-colored and italicized letters spelling out SWOOP, are capitalized, and the look has a stylish flourish with the end of the W crossing over the rest of the letters, ending with a graphic depiction of a jet.
Initially, Swoop will only fly to destinations within Canada:
Flights are packaged as an ultra-low fare for consumers. For exaple, a one-way flight from Hamilton to Winnipeg can be booked for a total price of $69-Canadian.
During the third and fourth quarters of 2018, Swoop flights are scheduled to begin in southern portions of the United states and to Mexico, with flights to the Caribbean a distinct possibility, as well.
For more information on this exciting new airline swooping into Canada and beyond, or to book a flight, visit their website.