TORONTO—Following a competitive review, Heineken Canada has chosen Taxi Toronto as its agency of record. Taxi will be responsible for the strategic development and creative execution of campaigns for Heineken’s Canadian market, including TV, radio, print and out of home.
“Heineken is one of the world’s great brands,” said Cheryl Grishkewich, general manager of Taxi Toronto, in a released statement. “We are thrilled with this opportunity.”
Spending on the account was not disclosed. Contact: www.taxi.ca