This should go well. After dumping its identity following accusations of plagiarism, the Tokyo 2020 Olympics has launched a public competition for the design of a new logo, with the winner receiving one million yen (around $10,000) and tickets to the Olympic and Paralympic opening ceremonies.
Tokyo 2020 chief operating officer Yukihiko Nunomura told The Japan Times that the committee wanted to cast a wider net this time around:
“Last time, we placed too much importance on design expertise and qualifications. The judges were also designers… So it was not open to enough people and we need to do that for people to get behind the logo. We want more people to be involved and that is the biggest point.”
The original, abandoned logo was unveiled in July and was designed by Japanese artist Kenjiro Sato. Belgian designer Olivier Debie noted it resembled a logo he created years ago for the Théâtre de Liège. While Sato denied accusations of plagiarism and Tokyo 2020 marketing director Hidetoshi Maki responded that “[the theatre’s] logo was not a registered trademark, so there is absolutely no problem,” the logo was withdrawn last month.
The crowdsourcing contest will be open to anyone over the age of 18 with the right of residence in Japan, including foreign nationals. Non-residents and those under 18 can still enter as part of a team submission if one group member meets the criteria. Online entries will be accepted between Nov. 24 and Dec 7.
— Tokyo 2020 (@Tokyo2020) October 19, 2015
Tokyo 2020 would like all applicants to give full rein to their imagination and creativity, and incorporate one or more of the following key concepts into their design of new Games emblems: “The power of sport”, “Typifying Tokyo and/or Japan”, “World peace”, “Exerting the utmost efforts and striving to achieve a personal best,”, “Inclusivity”, “Innovation and Futuristic”, “Regeneration (ability to recover from the 2011 disaster).
A submissions website launches November 24, with entries due by December 7. The winner will be revealed in spring.