Design New York will feature guest speaker and curator Paula Scher of Pentagram, and will display work from six of New York’s most celebrated design studios–each of which will receive its own poster treatment by Underline.
Three studios have been announced and three posters revealed so far: the Office of Paul Sahre, Chip Kidd, and Sagmeister & Walsh. Each poster follows an abstract approach inspired by a Sahre interview where the influential designer characterized New York as “a condensed, crazy place.”
New York is such a condensed, crazy place. It keeps me hungry, lean, sharp, and aware in a way that I wouldn't be otherwise. In some ways, it can be tough and that can push people away. You either take it and dish it out, or you live somewhere elsePaul Sahre, thegreatdiscontent.com
“This quote confirmed our initial thoughts about how we wanted to approach this campaign,” said Fidel Pena, partner and creative director at Underline Studio. “The main poster and logo convey this feeling in a simple and abstract way.”
Check out the posters that have been unveiled so far, with a few words from Pena below.
Pena: “The first poster in the series is for Chip Kidd–his name is so well known that we think it almost becomes an image abstracted in this way.”
Pena: “The next poster is for Paul Sahre. His studio is also known as the Office of Paul Sahre, or O.O.P.S., so the solution was fairly obvious.”
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Sagmeister & Walsh
Pena: “The third poster is for Sagmeister & Walsh. This is the only poster in the series that will be double-sided. The poster represents the history of the studio created by Sagmeister and the new chapter that Jessica Walsh is adding to it.”
The remaining three designs will be unveiled through ADCC’s social channels in the days leading up to the event, where posters will be available for purchase. Design New York will be held November 30th at the Berkeley Church in Toronto.