Twenty-Four by Thirty-Six is an upcoming feature-length documentary all about the (lost?) art of movie poster design. After a Kickstarter campaign last year raised over $25,000 to back the project, Toronto-based filmmaker Kevin Burke of Post No Joes Productions completed a round of interviews with a who’s-who gaggle of marketers like Andrea Alvin (Blade Runner, 1982) and Tony Seiniger (Jaws, 1975), fans, collectors, and of course illustrators and designers, including Canadians Gary Pullin, Jason Edmiston, Phantom City Creative, Signal Noise and more.
Here’s a summary from the film’s website:
Whatever happened to the illustrated movie poster? Movies used to be marketed with incredible, unique illustrations on posters and cover art. You couldn’t go to a cinema or video store without seeing incredible works of art plastered across every wall. And then one day, seemingly overnight, it all disappeared, exchanged for the cheaper and faster Photoshopped marketing art. The illustrated movie poster became extinct, but fans and movie lovers never forgot it. In the mid 2000s many talented illustrators began creating incredible works of art for fans based on their favourite movies in the form of illustrated screenprints. The popularity of this art has increased exponentially over the past decade and shows no sign of slowing. The movie poster is back! And we intend to tell its story.
We’re definitely interested. Check out the recently released new trailer below.