http://www.designedgecanada.com/rss/news.php Design Edge Canada RSS en-us Thu, 29 Jul 2010 15:24:53 EDT Thu, 29 Jul 2010 15:24:53 EDT http://www.designedgecanada.com info@printcan.com webmaster@northisland.ca http://www.designedgecanada.com/news/2010/20100728775.shtml Val Maloney Wed, 28 Jul 2010 13:37:24 EST TORONTO—Stock photo agency Masterfile has added a royalty-free subscription service to its product line – following its recent acquistion of Norwegian microstock agency Crestock [Masterfile acquires Crestock]. The subscription plan allows clients to download a fixed number of royalty-free images in a set resolution for a flat fee, according to a company press release. http://www.designedgecanada.com/news/2010/20100727778.shtml Val Maloney Tue, 27 Jul 2010 13:41:07 EST TORONTO—Concrete Design Communications recently designed a "Shop Roncy" poster campaign for Toronto's Roncesvalles neighbourhood, which it has called home for 15 years. The "Shop Roncy" campaign has been a hit according to shop keepers http://www.designedgecanada.com/news/2010/20100723885.shtml Fri, 23 Jul 2010 16:15:04 EST Do you work with an extremely talented, up-and-coming designer who is producing highly creative and strategic design work? Nominate him or her for Design Edge Canada's Top 10 Designers to Watch list. Have they recently completed a successful campaign or site, is their work garnering a lot of attention, have they been awarded for their designs? We're looking for 10 talented new designers from across the country who are working in various graphic design disciplines and who are producing some of the best work in Canada. If you or someone you know fits that description, please pass along their name, company, list of accomplishments and a link to their work. Thank you in advance for your nominations. Deadline to submit is Monday August 9. Contact Design Edge Canada or add your comments below http://www.designedgecanada.com/news/2010/20100723721.shtml Val Maloney Fri, 23 Jul 2010 12:19:16 EST EDMONTON—Red the Agency has created the Ultimate Roadtrip Contest for OK Tire. The contest, says creative director Ryan Kelly, is designed to mimic a scavenger hunt, with visitors taking photos of items on the website's list and submitting them for a chance to win prizes. The Red Agency has been working with OK Tire to modernize the brand http://www.designedgecanada.com/news/2010/20100720853.shtml Tue, 20 Jul 2010 15:28:40 EST LONDON, U.K.—In its July report, ZenithOptimedia upgraded its forecast for global ad growth this year from 2.2 per cent to 3.5 per cent. This is the third upgrade in a row for the report, following six consecutive downgrades in recent years. Most of the ad spend increase is expected in North America and Westen Europe, where it was stronger than expected in the first half of the year, according to the report. Canada has rebounded from the recession much more quickly than the U.S. ZenithOptimedia expects ad spend growth here to reach 5.4 per cent this year. ZenithOptimedia 2009 Canadian adspend by medium http://www.designedgecanada.com/news/2010/20100719671.shtml Val Maloney Mon, 19 Jul 2010 11:07:18 EST TORONTO—Parcel Design has unveiled a new look for entertainment group Entertainment One (eOne), which both simplifies its look and readies the company for its launch on the London Stock Exchange. The new eOne logo (right) is used across various platforms from print to movie screens Parcel art director Russell Gibbs says eOne’s previous identity had been done only a year and a half ago but had many gradients, which made it difficult to work with. “The company came to us because they wanted something simplier,” says Gibbs. “The logo we created can be changed through various formats to work differently.” http://www.designedgecanada.com/news/2010/20100714907.shtml Val Maloney Wed, 14 Jul 2010 16:46:05 EST TORONTO—Aimed at helping magazines boost the effectiveness of their covers, the Canadian Society of Magazine Editors recently hosted a Cover Buster Boot Camp. In his presentation titled Judging a Book by its Cover, Impressa Communications president, Ryerson journalism instructor and Canadian Magazines blog writer D.B. Scott gave his editorial audience some insights on how to improve their magazine covers to ensure they get picked up on the newsstand. http://www.designedgecanada.com/news/2010/20100714735.shtml Val Maloney Wed, 14 Jul 2010 12:38:40 EST TORONTO—Toronto Life magazine, published by St. Joseph Media, has undergone its first design transformation since Sarah Fulford took over as editor of the publication in 2007. A cover from the old Toronto Life (left) and the new (right) Art director Jessica Rose says the starting point for the complete overhaul of the magazine was actually past designs of the book. “We wanted to be inspired by Toronto Life,” says Rose. “I grew up with the magazine in my house and I had an ideal version of the magazine in my head. We went way back, looking at every redesign and identifying the key changes made each time.” http://www.designedgecanada.com/news/2010/20100712901.shtml Val Maloney Mon, 12 Jul 2010 16:37:49 EST TORONTO—When Healthcare of Ontario Pension Plan (formerly Hospitals of Ontario Pension Plan) wanted a refresh, it called on Zync. Principal and creative director at Zync, Marko Zonta, says the company has a fairly long relationship with the organization. “When the project came up, they gave us a call to help out.” Zync used a vibrant green to avoid confusion with environmental issues http://www.designedgecanada.com/news/2010/20100706804.shtml Val Maloney Tue, 6 Jul 2010 14:17:55 EST TORONTO/OTTAWA—The Ottawa office of public relations firm Fleishman-Hillard asked Toronto design firm Key Gordon to work on its green bin project with the City of Ottawa because of its environmental expertise. Key Gordon president and creative director Grant Gordon says his design firm specializes in the environmental sector. The project with the City of Ottawa involved getting the community, especially young people, behind the implementation of green compost bins in the city. Key Gordon says the City of Ottawa was fantastic to work with http://www.designedgecanada.com/news/2010/20100705904.shtml Wed, 7 Jul 2010 16:43:05 EST TORONTO—Canadian stock photo agency Masterfile has acquired the assets of Norwegian microstock agency Crestock. “It’s no secret that microstock has revolutionized the global stock photo industry,” said Masterfile president Steve Pigeon, in a press release, refering to the proliferation of low-rate royalty-free imagery. “Our acquisition of Crestock is a springboard for Masterfile to join the revolution.” http://www.designedgecanada.com/news/2010/20100702698.shtml Val Maloney Fri, 2 Jul 2010 11:45:45 EST SEATTLE—Stock photography company Corbis Images has released the Words to Live By collection, a series of images which reflect the baby boomer generation’s shift from “Me Generation” to a more mindful way of living. The Words to Live By collection reflects the mindset of baby boomers http://www.designedgecanada.com/news/2010/20100630932.shtml Wed, 30 Jun 2010 17:23:19 EST LONDON, UK—Type foundry Fontsmith has released its latest catalogue: The Collection. Its family of 20 typefaces includes such fonts as Sammy, Sally, Rufus and Jack. Designed by U.K. firm Spin, the booklet is available at www.fontsmith.com Fontsmith releases an overview of its font library http://www.designedgecanada.com/news/2010/20100628906.shtml Val Maloney Mon, 28 Jun 2010 16:45:30 EST TORONTO—In the first of two webinars hosted by RGD Ontario last week, Toronto-based Segal LLP chartered accountant Allan Taitz discussed the upcoming Harmonized Sales Tax and its effect on the design industry. HST, which goes into effect this Thursday, July 1, is composed of 5% federal tax and 8% provincial tax for a total of 13%. Generally, the rules for HST are similar to those for GST with some exceptions. http://www.designedgecanada.com/news/2010/20100624873.shtml Val Maloney Thu, 24 Jun 2010 15:57:26 EST TORONTO—K9 Design recently created an ad celebrating the 100th anniversary of the Canadian Navy on behalf of the Historica Dominion Institute. Black and blue were chosen to add mystery to the campaign The ad, which ran in the June issue of Canada’s History Magazine was inspired by movie posters, says K9 Design art director Eric McBain. “The big thing I was trying to do was to make history not seem boring,” he says. “I also wanted to reflect the actual history, so the ships in the poster are actual Canadian Navy ships. The first Canadian ship to circumnavigate the globe.”