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Swipe Right for Design: Thoughts on responsibility in the digital age

Posted on November 20, 2015 by Designedge Team in Magazine Articles, News No Comments

By Rod Roodenburg So we have this ‘friend’ on a popular dating site, and he drives us all a little nuts. It wasn’t so much the perpetual profile tinkering and tweaking, or the Facebook updates. More the texting and posing and more texting. I’m not judging—whatever works I guess. It did for him. He’s no […]

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Staying true to ourselves through company culture

Posted on October 9, 2015 by Designedge Team in Magazine Articles, News No Comments

By James Morris What is it that makes up company culture? I’ve been noodling on the topic since Designedge approached me to write this column. Further still, does culture define the organization, or does an organization define its culture? One thing is for sure, life is way too short to be miserable in your job. […]

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Beyond All Boundaries: Don't get boxed in when designing craft alcohol packaging

Posted on May 25, 2015 by Designedge Team in Magazine Articles, News No Comments
Beyond-all-boundaries

By Richard Hatter Wine, spirits and beer have all looked the same for a long time: BORING! There is a new consumer, and they give a shit about packaging. Craft beer has given birth to crazy label designs and creative brand concepts readily available in large 650 ml “bomber” bottles. The mainstream has responded by […]

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Pretty in pink? Why designing for women isn’t black and white

Posted on March 16, 2015 by Designedge Team in Magazine Articles No Comments
Forever21

By Lisa Valent I work at Harbinger, a marketing agency that specializes in marketing to women. As part of the creative team who develops the visual communications that bring the marketing plans to life, I am often asked how my specialization translates into design. “How do you design for women?” The simple answer is: “I don’t.” […]

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Building the borderless business

Posted on January 6, 2015 by Designedge Team in Magazine Articles No Comments
Origami’s branding for the Solidarity March held by Piuma

by Michael Wou I remember when I was a child feeling the enormity of the world, and foreign lands seemed almost out of reach. One evening, while at home in Montreal, my father asked me to come to the phone in a hurry. Uncle Lee was on the line from Hong Kong, and my father’s […]

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