Sault Ste. Marie in Ontario has launched its new logo and branding. Their new look was developed with the help from consultants as part of a $100,000 identity, logo and branding initiative. The new colors and shapes speak to Sault Ste. Marie’s roots, while also representing the city’s beautiful natural environment. “The colors reflect the […]
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Aéroports de Montréal (ADM) has launched a new brand platform to modernize its airport sites for Montréal-Trudeau (YUL) and Mirabel (YMX). These changes have a significant positive impact on both airports, and are aimed to attract new residential and international customers. The transformation This organization has been going through a transformation for several years now, […]
View Post Aéroports de Montréal, Montreal, rebrand, rebranding
Scotiabank, established in 1832, is one of Canada’s largest banking institutions and financial services providers. The bank recently undertook a comprehensive update to their brand to reflect a more modern look and identity. Scotiabank wanted a comprehensive update to every aspect of the brand to foster a newer approach to the communications conducted by its […]
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Moneysworth & Best has released their new branding. This long-standing Canadian shoe and foot-care store is going from their traditional and long-standing branding to a more modern look to reflect their growth domestically and as an international supplier. Moneysworth & Best was established in 1984 as a shoe and footcare developer and distributor. It currently […]
View Post Moneysworth and Best, rebrand, rebranding
Ontario Tech University recently introduced their updated branding and logo. Established in 2002, Ontario Tech University has over 10,000 students, with a thriving sports program that features 17 nationally ranked men’s and women’s athletic teams. Ontario Tech University’s goal is to empower their students to take on the problems of tomorrow using new technology. Although […]
View Post Ontario, Ontario Tech University, rebrand, rebranding, University of Ontario, University of Ontario Institute of Technology