The Canadian Premier League (CPL), which is set to debut in the spring of 2019, launched its league identity and inaugural branding with its new logo. The CPL will be the professional men’s soccer league, filled with homegrown talent, and a sizable community fan base from coast-to-coast, featuring the North Star as […]
View Post 2019, canada, Canadian Premier League, emblem, new logo, north star, rebrand, soccer
WestJet, Canada’s 2nd largest airline, has recently unveiled its new logo. As a leader in the North American airline industry, this is actually the second re-branding WestJet has undergone in the last couple of years. Its first was in 2016 when WestJet celebrated its 20th anniversary by redesigning its logo, replacing its original icon with […]
View Post logo, rebrand, Westjet, Westjet Announces a New Logo
Lift & Co., formerly known as Lift, has re-branded itself to cater for the upcoming legalization of cannabis and on a grander scale, welcome the community of recreational cannabis users. The first major change for their brand is the addition of “& Co.” which is tactful incorporated into its new logo as a way to […]
View Post cannabis, community, Lift&Co., rebrand
Ecampus Ontario is funded by the government of Ontario and has recently re-branded with a completely different look and logo. The not-for profit worked with Andy Edge, a graphic designer and director who works with everything from major brand campaigns to UX Designs for start-ups. Ecampus Ontario’s new re-brand undertaking includes a Branding Guide, UX/UI Design […]
View Post access for all Ontario, ecampus ontario, education innovation, online learning, rebrand
The City of Mississauga has modernized it branding including a new logo and visual identity, developed and designed in-house by the City’s Communications Creative Services team. The new identity received City Council approval on February 26. The previous logo and visual identity hadn’t been reviewed since the last brand was launched in 1987. The new […]
View Post City of Mississauga, logo, rebrand, Trajectory