BMW is transforming their brand with new designs for their logo and website for their communication efforts. There have been a total of five changes to BMW’s logo in their history as a company, and this is the first change in decades. Interestingly: This logo will not be used on production vehicles, it will only […]
View Post automobiles, BMW, Cars, logo, rebrand, rebranding
Some changes are happening at SSQ Insurance. The firm recently established a partnership with the lg2 agency for nationwide marketing mandates. This new partnership will help develop a new brand and identity for SSQ Insurance as well as the way the firm communicates regarding the products of the company. Annie Lafond, vice president of marketing […]
View Post canada, Canadian, Insurance, lg2, lg2 Agency, logo, rebrand, rebranding, SSQ Insurance
In 2013, Mark and Mandie Murphy left their day jobs to pursue their passions: craft beer and baseball. Using baseball inspired themes, they brewed their first batch of beer in 2013 at a contract brewery, which they called Eephus. Things took a major leap in 2015 when they became a bricks and mortar brewery in […]
View Post baseball, beer, canada, Canadian, CODO design, craft beer, Eephus, Lead Off Single, Left Field Brewery, logo, rebrand, rebranding
Ice hockey giant CCM kicked off its latest industry positioning and worldwide brand platform in February. After building a steady buzz on social media with their #ALLOUT hashtag campaign, CCM unveiled their new logo and vision for the future of their brand. This is phase one of their quest for dominance in the world of […]
View Post ALL OUT, canada, Canadian, CCM, CCM ALL OUT, hockey, ice hockey, logo, rebrand, rebranding
Jobillico is a company that looks to re-energize and strengthen the job market with their online platform where recruiters can post job openings and users can search for opportunities while having a profile open to the public in order to showcase their skills and accomplishments. In order to commemorate the companies’ 10-year anniversary, Jobillico has […]
View Post canada, Canadian, employees, employers, Jobillico, jobs, logo, rebrand, rebranding, recruiters