Staples launched their new Canadian logo in November, as a way to mark their commitment to growth and dynamic change. Staples (also known as Bureau en Gros), is one of Canada’s most profitable office supply retailers. They started their journey in 1991 and have undergone several name changes since then. The logo The previous logo was […]
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As of August 16th, 2018, York University replaced the logo for the York Lions with their new design created by Doug and Partners, as a part of the York Lions re-branding process. Since then, their new logo has begun to appear on all York Lion materials the university has released. While the university acknowledges it will […]
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The Edmonton International Film Festival just released its new logo and branding campaign in the Fall of 2018. Seeking to strengthen their connection with a younger audience, the campaign plays off of the “feels” that film inspires. In keeping with their mission statement, their new branding emphasizes that films should tell strong stories and transform […]
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Pacini is going in a new direction with their branding, shifting their positioning in the marketplace and unveiling a new logo that reflects this move! Any time a company redirects their market position, a commitment to change is needed. Pacini has done just that with the new logo, concept, menus and expansion plans into the […]
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Quebec City region recently launched a new tourism brand called Quebec City Tourism. This brand encapsulates the unique city which is known for its history, lifestyle, landscapes and residents. The city is attempting to show what a unique place it truly is that lives its French, North American, Indigenous and British history, while also being […]
View Post Quebec, Quebec City Tourism, rebrand, rebranding