Canada’s rowing league, Rowing Canada Aviron (RCA), has launched a new branding campaign which will be in full effect by 2021. RCA has stated that their new brand was created because “We want to welcome more people into our sport, maintain our presence on the world stage and ensure the entire Canadian rowing community feels […]
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CloudRaker was founded in 2000 to provide marketing solutions for business technology, media, data, creative and shopper services. By focusing on what they term “Meaningful Commerce”, they have attracted stand out brands looking to make an impact for their customers. CloudRaker is a member of the Altavia group, which is the world’s largest network of […]
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Staples launched their new Canadian logo in November, as a way to mark their commitment to growth and dynamic change. Staples (also known as Bureau en Gros), is one of Canada’s most profitable office supply retailers. They started their journey in 1991 and have undergone several name changes since then. The logo The previous logo was […]
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As of August 16th, 2018, York University replaced the logo for the York Lions with their new design created by Doug and Partners, as a part of the York Lions re-branding process. Since then, their new logo has begun to appear on all York Lion materials the university has released. While the university acknowledges it will […]
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The Edmonton International Film Festival just released its new logo and branding campaign in the Fall of 2018. Seeking to strengthen their connection with a younger audience, the campaign plays off of the “feels” that film inspires. In keeping with their mission statement, their new branding emphasizes that films should tell strong stories and transform […]
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