Aer Lingus, one of Ireland’s leading airlines, has announced its first new branding in almost 25 years. The update aspires to give the brand a fresher and more modern identity while it expands into the North Atlantic market. Beginning in 1936, Aer Lingus has been the flag-carrier airline of Ireland. It boasts over 12 million […]
View Post Aer Lingus, rebrand, rebranding
An iconic beer is getting a makeover. Molson, founded in Montreal in 1786, has recently unveiled a new visual design that tries to combine some of the best elements of this esteemed brand’s past, while managing to still look modern at the same time. BrandOpus, the marketing company that helped design and launch the new […]
View Post molson, molson canada, rebrand, rebranding
Couche-Tard, convenience retailer, has announced that it is combining several of its stores into a new “Circle K” brand as of 2019. The new, inclusive Circle K brand will absorb Kangaroo Express, the existing Circle K, Mac’s and Statoil stores. By the end of 2018, all Western Canadian Mac’s locations would have been rebranded as […]
View Post circle K, Couche-Tard, Kangaroo Express, mac's, rebrand, rebranding, Statoil, The Pantry
Shikatani Lacroix Design, a leader in shaping brand strategies and engagement through design, has worked with well-known clients such as PepsiCo, Tim Hortons and Adidas. More recently the firm has turned the lens on itself and updated its own branding. The re-branding follows the announcement that Shikatani Lacroix Design merged with their sister company, SLDNXT. […]
View Post rebrand, rebranding, Shikatani Lacroix, SLD, SLDNXT
The Montreal Children’s Hospital Foundation has a brand new logo, intended to better symbolize the hospital’s core mission to heal children, and ease their suffering. The logo represents the figure of a child and consists of two bandages: one to symbolize the hospital’s core mission to heal children and the other to represent the love […]
View Post Montreal Children's Hospital, Montreal Children's Hospital Foundation, rebrand, rebranding