Bell Media has revealed the new Crave branding Previously CraveTV, Crave is now presenting itself as the one-stop-shop for all entertainment, including HBO, SHOWTIME, Hollywood movies, TV series, and Crave originals. The updated branding is the word Crave in all-caps and in a light blue color instead of the previous orange and black. Jon Arklay, […]
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Re:Brand – Figurr

Last month, Montreal-based architectural firm Rubin & Rotman Architects announced its new name, its new address and the beginning of a new era for the firm, now known as FIGURR Architects Collective. The new name combines the key architectural term, “figure,” with the partners’ initials. When the firm completes the move to its new home […]
View Post Figurr, rebrand, rebranding, Rubin & Rotman ArchitectsRe:Brand – Rowing Canada Aviron

Canada’s rowing league, Rowing Canada Aviron (RCA), has launched a new branding campaign which will be in full effect by 2021. RCA has stated that their new brand was created because “We want to welcome more people into our sport, maintain our presence on the world stage and ensure the entire Canadian rowing community feels […]
View Post rebrand, rebranding, rowing Canada, Rowing Canada AvironRe:Brand – CloudRaker

CloudRaker was founded in 2000 to provide marketing solutions for business technology, media, data, creative and shopper services. By focusing on what they term “Meaningful Commerce”, they have attracted stand out brands looking to make an impact for their customers. CloudRaker is a member of the Altavia group, which is the world’s largest network of […]
View Post CloudRaker, rebrand, rebrandingRe:Brand – Staples

Staples launched their new Canadian logo in November, as a way to mark their commitment to growth and dynamic change. Staples (also known as Bureau en Gros), is one of Canada’s most profitable office supply retailers. They started their journey in 1991 and have undergone several name changes since then. The logo The previous logo was […]
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