Aéroports de Montréal (ADM) has launched a new brand platform to modernize its airport sites for Montréal-Trudeau (YUL) and Mirabel (YMX). These changes have a significant positive impact on both airports, and are aimed to attract new residential and international customers.
This organization has been going through a transformation for several years now, with the new branding playing an important role in it. Previously, ADM’s two airport sites haven’t been very distinct from each other, and that’s a key factor behind the transformation.
Now, Montréal-Trudeau will be solely a destination brand for travelers, and Mirabel will be a business site for international companies. After numerous meetings and surveys, the YUL and YMX logos have been redesigned to reflect these changes.
This transformation is timely, because YUL served over 19 million passengers in 2018, which makes it the third busiest airport in Canada. More than 60% of those passengers were on international flights. This amount of traffic shows the importance of this airport to the region, and how heavily it is relied upon as a transportation hub.
The Montreal area is the second most populated city in Canada, with approximately 1.8 million residents and another 2.2 million+ in the greater Montreal area.
Three new brands
ADM will now have three brands, each one united by ADM and its common services. YUL has been created especially for the passenger experience, while YMX is made especially for those customers on business travel. The third brand, ADM Aéroports de Montréal is the drive behind both YUL and YMX and maintains its role as the main airport.