Moneysworth & Best has released their new branding. This long-standing Canadian shoe and foot-care store is going from their traditional and long-standing branding to a more modern look to reflect their growth domestically and as an international supplier.
Moneysworth & Best was established in 1984 as a shoe and footcare developer and distributor. It currently distributes over 750 products to more than 10,000 stores in North America and internationally. They have been well-known for their products and repair shops.
The company has gone through many changes and growth over the years, but has always provided customers with excellent shoe and foot care products. In a market where it is easy to throw out old shoes and buy new, Moneysworth & Best emphasizes taking care of and repairing shoes.
The old logo portrayed an “old-world” vibe with intricate shoe designs and kelly green color. The font was a similar classic style and spelled out “Moneysworth & Best Quality Shoe Care.”
The new logo is much more modern and simpler. Sticking to just black and white in color, it states “M & B Moneysworth & Best.”, with a clean modern font. The new logo will be released over time into products on the shelves, their website, marketing campaigns and on social media.
Over more than 30 years that Moneysworth & Best has been in business, they have had steady growth and new connections with clients and other companies. The decision to rebrand came from the opportunity to reflect who they are as a company today. Their new branding connects their past to their future and shows that they are ready to move into a modern world.
In the future, they plan to maintain their deep Canadian roots while expanding their international reach. Quality assurance, logistics and efficient delivery are part of their main focus for international markets. Brand recognition is also a key component, hence the rebrand.