Fans of the Winnipeg Jets will have something new to cheer for this season, all thanks to the redesigned and updated jerseys that the team will be sporting. This marks the first time that the new Winnipeg Jets have had a jersey redesign, although the look does call back to the franchise’s storied history.
Back in 1971, the World Hockey Association debuted, and the Jets were one of the original members. However, like the American Football League and National Basketball League, the WHA wasn’t meant to last. The Jets were one of several teams that folded into the National Hockey League in 1979.
In 1990, the team had its last logo update before the team moved to Phoenix to become the Arizona Coyotes in 1996. Thus, the city of Winnipeg was without their franchise until 2011, when the team came back, or at least the name did. The current team was originally the Atlanta Thrashers, but upon arrival to Winnipeg, they donned the old colors and name.
The new logo is inspired by this colorful history – it uses Aviator blue, a mainstay of all Jets’ trademarks (although never worn by the players). The torso and the sleeves have broad, white stripes, which are reminiscent of the 1990 design but without the red highlights.
David Mann, working with Adidas, created this redesign. He also worked on the Manitoba Moose logo for the Jets’ parent company, True North Sports and Entertainment.
True North is also a rallying cry for fans, which is why the new jerseys come with the phrase “we are True North” on the collar.
According to the players, the jersey is a welcome addition to the franchise.
“I like it. I like the Jets logo; it looks pretty cool. The colours are nice, and I think it’s a pretty cool touch with True North in the neck.” -Nikolaj Ehlers, #27 Left Wing
“I love it. They have great colours, the logo on the front is great.” – Mark Scheifele, Alternate Captain and Center
The team is excited to be wearing the new jerseys for their upcoming 14 home games this season, so we’ll be seeing a lot of it on the ice.